Myntra, India’s leading online fashion retailer, utilizes a dynamic marketing strategy that combines data-driven insights, influencer collaborations, and creative branding. The brand leverages digital channels like social media, paid ads, and app notifications to reach and engage a broad audience. Myntra capitalizes on seasonal events and exclusive fashion partnerships, creating buzz with events like the "End of Reason Sale" and using flash sales to increase engagement. Influencer and celebrity collaborations amplify its reach, while personalized recommendations and a seamless user experience